Pedro Bárbara – Founder & Chief Editor
Age: 38.
An automotive engineer with a degree from Instituto Superior Técnico, Pedro spent 12 years in the Portuguese automotive industry before founding WPB Mobility. He has worked on R&D projects for European brands and has developed a particular passion for electric mobility and emerging technologies.
The History of WPB Mobility
WPB Mobility was born in March 2019, during a casual conversation between Pedro Bárbara and two fellow engineers in a cafeteria in Cais do Sodré, Lisbon. Frustrated with the lack of Portuguese content specializing in mobility and automotive technology, they decided to create something different.
The First Steps (2019-2020): It began as Pedro’s personal blog, sharing his experiences with electric cars in Portugal – at the time still a rarity. The first viral post was about “How to Charge a Tesla from Lisbon to Porto in 2019”, which revealed the real challenges of electric mobility in the country.
Growth and Recognition (2021-2022): With the boom in electric vehicles, WPB Mobility has become a national benchmark. Pedro began collaborating with Portuguese dealers for exclusive tests and established partnerships with European brands. The community grew organically, attracted by the authenticity and technical expertise.
Mission: To democratize knowledge about mobility, helping the Portuguese to make informed decisions about transport and technology.
Values: Authenticity, technical rigor, sustainability and genuine passion for the mobility of the future.
Vision: To be the benchmark platform linking the Portuguese automotive tradition with global innovations, inspiring smarter and more sustainable mobility.